Sourav Ganguly becomes the Brand Ambassador of West Bengal

On 21^st November 2023, Mamata Bannerjee, the chief minister of West Bengal passed on the crown of the brand ambassador of West Bengal from Shah Rukh Khan to Sourav Ganguly at state business summit. The former skipper had already taken over the headlines when he joined the Chief Minister in Spain in the time of her business tour in the month of September.

The limelight on the centre stage of the inauguration of the 7^th Bengal Global Business Summit was shared by an unexpected celebrity face, West Bengal’s very own Sourav Ganguly. The former skipper of the Indian Cricket team and former president of BCCI ravaged into business world by picking up staked in a TMT- bar manufacturing company, had previously been in the media spotlight due to being spotted with Mamata Bannerjee in Spain during her important business meetings. He has also announced the setting up of a steel plant in Midnapore, with lumpsum investment of Rs. 3500 crore.

The special occasion on Tuesday marked Sourav Ganguly being crowned as Bengal’s new Brand Ambassador by the Chief Minister, a position upheld by the Bollywood superstar Shah Rukh Khan since 2021 and which was passed down for a short period of time to the state’s own superstar-cum-Trinamul MP Dev in March 2023. Sourav Ganguly was seated to the left of Mamata Bannerjee amidst business tycoons and foreign dignitaries and praised her for her support at each and every time it was needed. Sourav Ganguly applauded the chief minister by saying that although she has a hectic schedule, and a lot of pressure on her shoulders, it has been a rare instance that he has not got a reply immediately when he texted her. Sourav Ganguly has been touched by “Didi” care and affection that she has showered upon him.

Bannerjee reciprocated by declaring Sourav Ganguly as the brand ambassador of West Bengal. She urged the him to embrace the positivity and script their destiny with will power, while handing over the official state contract to a smiling Dada on the BGBS inauguration platform itself.